商务礼仪在商务活动中的作用(毕业论文).docx 27页

'第II页第Ⅰ页黑体，不加黑商务礼仪在商务活动中的作用摘要在当今市场经济条件下，商务往来变得越来越频繁，商务礼仪在企业的商务活动和对外交流中显得尤为重要。同时，良好商务礼节能营造良好的商务交往氛围，为企业的合作奠定良好的基础。本文主要侧重于研究在商业谈判中，懂得必要的礼节与礼仪，是谈判人员必须具备的基本素质。首先，本文将简要概述懂得各国商务礼仪判的重要性以及对达成交易磋商具有重大影响。其次，本文将详细讲述商务礼仪的基础内容，在商务活动中商务礼仪的作用以及在商务活动中如何正确运用商务礼仪。最后，本文将做一总结，再次强调商务礼仪对商务活动的重要性。 第II页关键词：商务礼仪，商务活动，交易磋商第V页第Ⅱ页TheRoleofBusinessEtiquetteinBusinessActivitiesAbstractIntoday"smarketeconomy,commercebecomesmoreandmorefrequent,businessetiquetteinthecorporatebusinessactivitiesandforeignexchangeisparticularlyimportant.Meanwhile,goodbusinessetiquettecancreateagoodatmosphereforbusinesscontacts;cooperationofenterpriseslaidagoodfoundation.Iwillmainlydescribe:Inbusinessnegotiations,understandthenecessarycourtesyandetiquette,thenegotiationsmusthavethebasicquality.Atfirst,Iwillintroducetheimportanceofbusinessetiquetteandtheimpactofbusinessnegotiations.Thesecond,Iwilldescribesomebasicbusinessetiquettes,ceremonialrolesinbusinessactivitiesandhowtousebusinessetiquettescorrectlyinbusinessactivities.Atlast,Iwillsummarizeandemphasizetheimportanceofbusinessetiquetteinbusinessactivities. 第V页页码Keywords:Businessetiquette,Businessactivities,businessnegotiation第V页 第V页目录用自动生成的页码ContentsAbstractinChinese…………………...…………………………………IAbstractinEnglish……………………………………………………II1Introduction………………………………………………………12BusinessEtiquette…………………………………………………12.1TheintroductionofsomebasicbusinessEtiquettes…………32.1.1Tablemanners……………………………………………32.1.2Instrumentetiquette……………………………………42.1.3Conversationetiquette……………………………………52.2Thecharacteristicsofbusinessetiquette………………………62.2.1Normative………………………..………………………62.2.2Restrictive………………………………………………62.2.3Cultural…………………………………………………72.3Thefunctionofbusinessetiquette……………………………73CeremonialRolesinBusinessActivities…………………………83.1Businessetiquettecanregulateindividualbusinessbehavior………………………………………………………93.2Businessetiquettehelpstoimprovethepersonalqualitiesofcommerce………...………………………...…………………123.3Businessetiquettecanpassvalidvalueinformation…………14 第V页4BusinessEtiquetteandBusinessActivities………………..……154.1Interactionwithpeopleskill………………………………...164.2Businessetiquetteandbusinessactivitiesintrinsicallylinked………………………………………………………185Conclusion……………...…………………………...……………19Bibliography……………...…………………..……………………21VI 第22页TheRoleofBusinessEtiquetteinBusinessActivities1IntroductionWiththemodernsocialandeconomicdevelopment,businessactivitiesbecomeglobalizedsocietyactivitiesduringtheoperationofenterprisesanimportantpart,butalsothewholesocialbodymovementfoundation.Thebusinessnegotiationistomaketransactionsbetweenenterprisesisthepremisethatallpeoplesintheeconomicinteractionareanactivity.Negotiationsbetweenpeopleatleastneedtocommunicate,andcommunicationneedsbasedonequalityandmutualrespectbasis.Etiquetteisthedistancenegotiatorsnarrowbridgeandlinkthetwosides,butalsotherightnegotiatingskillsofexpression.Negotiatorsetiquette,toacertainextent,reflectsacountry,aregion,acorporatelevelofcivilizationandculture,socialqualitiesandpersonalaccomplishment,thusaffectingthewholeatmosphereofthenegotiationsandprocesses.However,differentgeographicregionsoftheworld,economicandculturaldevelopmentandcustomsaredifferent;peoplehaveabusinessnegotiationbetweentheprocessesofadaptingtoeachother.Etiquettenegotiationsarethesuccessofthenegotiationswithgreatimpact. 第22页2BusinessEtiquetteBusinessetiquetteisinthebusinessactivities,thepartnersrespectandfriendshipforaseriesofcodesofconduct,etiquetteisinthecourseofbusinessactivityofthespecificapplication.BusinessesEtiquetteEtiquette-basedandcontenttoitandetiquettehaveacommonbasicprinciple:respect,friendshipandsincerity.Thescopeofbusinessetiquetteisdividedintothefollowingareas:(1)forthefirsttimetopayattentiontobusinessetiquettewhendealingtoexamineitsmanagementofanenterpriselevelofthegenerallookatthreeaspects:First,whetherthenoise;Second,thedressisstandard;Thirdinterpersonaldistanceisadegree,especiallywhetherthedistancebetweenmenandwomeninthere.(2)topayattentiontoofficialdealingsbusinessetiquette.Officialcontactssayetiquette,theroleistwofold:first,andcontactstodrawaline,keeptheproperdistance,classmatesandfriendsisalsocalled"GeneralLee","Wang",etc.,toindicateinterest;secondly,maintaincorporateimage.Individualrepresentsthecompany,inthefollowingsituationsmostinneedofattentiontobusinessetiquette:celebrations,ceremonies,businessmeetings,andbusinessevents,pickup.(Three)theforeignexchangestopayattentiontobusinessetiquette.Suchasshakinghands,inthebusiness,andshakinghandswiththeright 第22页handonly;gifts,chrysanthemumscannotgivethepeople,nottogiveEuropeanandAmericanpeople,andsoon.Inshort,weshouldrespectthecustomsoftheobjectcontacts.Thebasiccriteriaincludebusinessetiquette:respectorientedcompliancewhencompliance,honestandtrustworthy,warmandthoughtful.第22页2.1TheintroductionofsomebasicbusinessetiquettesBusinessetiquetteinbusinessactivities,asaguide,coordinatebusinessactivitiesininterpersonalbehaviorandformsofactivities,usedtoconstrainallaspectsofourdailybusinessactivities.Thisincludesinstrumentationetiquette,manners,correspondence,telephonecommunicationandotherskillsoccasionsfrombusinessactivitiescanbedividedintoofficeetiquette,dinneretiquette,etiquettespecialevents,foreignetiquette.Broadparticipationinsocialandeconomicaspectsoflife,andtherelationshipbetweenallmembersofthesocialnorms,allcountries,allraces,allclasses,politicalparties,socialgroupsandallwalksoflifeandmutualrespect.2.1.1Tablemanners该部分像是用翻译软件翻得，语句不通顺1)ToAskguestsseatedontheseatsinyourelderlyguestswereseatedbeside,seatedleft,frommychair.Admissionsdonotmovechopsticks,nottocometobeepanddonotgetupwalk.Ifthere"s 第22页anythingtotheownernotice(facingtheentranceofattendance,generallybasedoneachother"sstatustoarrange)2)Theirfoodalittlelesseachtime,farawayfromtheirowntoeatsomefood,eatnotavoice,notasoundwhenthesoup,soupspoonasmallandasmallmouthtodrink,notthebowltohermouthdrink,soup,hotcooldrinkafter,notwhileblowingwhiledrinking.Somepeopleprefercrispchewingfood,averyclearvoicethisapproachisundesirableetiquetterequirements,inparticular,andeveryoneiseatingtogether,weshouldtrytopreventthisphenomenon.3)Ifguestsoreldersgivedishcloth,preferablywithchopsticks,youcanalsoputguestsoreldersawaydishestotheirfront.Accordingtoournation"shabits,foodisaanup-side,ifatthesametablewithleadership,theelderly,theguests,then,wheneveranewdish,askthemwhentheydon’tstartmovechopsticksorturnthemdon’tstartmovechopstickstoindicatetheirimportance.2.1.2InstrumentetiquetteFirst,Makeuptaboo.Makeupshadesdependingontimeoccasionnotinpublicplaces,infrontofmakeupDonotcriticizeothersup,DonotborrowotherpeopledonotoverdomakeupmakeupSecondmakeupprincipleweaknesseshighlightedbeautifyhisfaceaestheticplace;coverthefaceofthelackofmakeuptoachievethebestresults.Generallysuitablemakeup,make-upmorning 第22页makeup,eveningmakeup,makeupwork,socialmakeup,prommakeupandotherforms,theirshadesarepresentdifferenceifmakeupworktobesimple,elegant,elegant,andprommakeupcanbegaudy.Makeupormakeupavoidpeopleavoidpeopleshouldfollowtheprincipleofmodification,selectiondesertedplaces,suchasdressingrooms,toilets,etc.,shouldnotinfrontofotherswithimpunitymakeupormakeup.Undernormalcircumstances,ladyinthedining,drinking,sweating,etc.shouldbepromptlyaftertheirownmakeup.Etiquetteandfashion.Topayattentiontothecharacteristicsofthetimes,reflectingthespiritofthetimestoobservegoodpersonalcharactertraitsshouldbeconsistentwiththeirownbodytoshapegoodbehavioretiquettecommunicativeimagemustbepolitemanners,therefore,wemustpayattentiontoyourbehavior.Mannersetiquetteisperformance,aperson"sexternalbehaviorasdirectlyindicatehisattitude.Sopolite,graceful,complywiththegeneralretreatcourtesy,trytoavoidallkindsofrudeanduncivilizedhabits.Tothecustomerofficeorhomevisit,thedoorgentlybeforepressingthedoorbellorknockonthedoor,thenstoodinthedoorwaywaiting.Pressthedoorbellorknockonthedoorofthetimenottoolong,unattendedorwithouttheownerpermission,donotentertheroomwithoutpermission2.1.3Conversationetiquette 第22页Firstly,languageintheprocessofcommunicationwithothersshouldbeareasonableuseofcommunicativelanguage.Suchas:nicetomeetyoushouldtosay,tovisitsomeoneshouldsaytovisit,stayforloversdonotsendapplicationsandsoon.Besidesannoyingbehaviorinthecommunicationprocess,donothaveindividual-centered,overlysternorvulgarlanguagepompous.Lastly,damagetopersonalcharmerrorsfrequentlyinterrupteachotherinconversation,payattentiontotheirtone,oftenunhappyorantagonisticattitudeandtalktoeachother,ortoaskquestionsarrogancesowillleaveabadimpressionontheotherside.Theseritualsarebasicallytalkingaboutthedetailsoftheseproblems,butthekeytosuccessisofteninthedetails.Successneverluck,itwillonlycomeinapreparedpeople.Wemustrememberthatthedetailsofbusinessetiquetteinordertosucceedinbusinessactivitiesagain.无需空行2.2ThecharacteristicsofbusinessetiquetteInavarietyofbusinessactivities,businessetiquettehasthefollowingbasicfeatures:regulations,creditnature,timing,andcultural,etc.2.2.1NormativeLookfromthescopeofetiquette,businessetiquetteandprescriptive.Byetiquettecancoordinatebetweenorganizationsandpeople"sbehavior,andthusitsscopeistoorganizeactivitiesandinterpersonalactivities.Businessetiquetteisdifferentfromgeneral 第22页interpersonaletiquette.Thescopeofbusinessetiquette,isengagedinvariousbusinessactivitiesofcommoditycirculation,circulationofcommoditieswhichdonotparticipateincommercialactivities,arenotapplicabletobusinessetiquette.2.2.2RestrictiveInterpersonalrelationshipsinavarietyofdifferentsituationstopayattentiontothesocialdistance,thatis,tobegoodatcommunicatingfeelingsdimensiongrasp.Oldsaying:"civiluse,thevillainattheturnofGassweetwine."Remarkisnotunreasonable.Ininterpersonalrelationships,communicationandunderstandingisanimportantconditiontoestablishagoodrelationship,butifyouarenotgoodatcommunicatingfeelingsdimensiontograsp,thatthelackofappropriateinterpersonaldistance,theresultswillbecounterproductive.Forexample,ageneralcommunication,polite,butcannotplay;Warmandgenerous,butnotfrivolous.Theso-calledmoderateistopayattentiontothefeelingsmoderate,moderateconversation,mannersmoderation.Theonlywaytoreallywintherespectforeachother,toachievethepurposeofcommunication.2.2.3CulturalFromtheceremonialnatureoftheinstrument,businessetiquetteisakindofculture.Whilebusinessactivityisaneconomicactivity,itreflectsabusinessetiquetteandculture.Organizationsdisplaytheirimage,businesspeoplereflectpolite,elegantstyleofconversation, 第22页mannersandgenerousstyle,youmustestablishagoodcorporateculture,andconstantlyimprovethequalityofanindividual"sculture,establishacorporateimageoftheorganizationofcivilization,inbusinessactivitiesexhibitcivilizedandelegant,politetherearesectionsofaccomplishment.2.3ThefunctionofbusinessetiquetteWiththefurtherdevelopmentofmarketeconomy,theincreasinglywidevarietyofbusinessactivities,theetiquetteisplayinganincreasinglyimportantroleinit1).RegulatebehaviorThemostbasicfunctionistoregulateliturgicalvarietyofbehaviors.Inbusinessdealings,peopleinteract,interaction,mutualcooperation,ifyoudonotfollowcertainnorms,thetwosidesonthebasisoflackofcoordination.Inmanybusinessnorms,etiquettecanmakepeopleunderstandwhatitshoulddoandshouldnotdo,whatyoucandoandwhatnottodo,helpdeterminetheself-image,respectforothers,towinthefriendship.2).TransmissionofinformationEtiquetteisaninformation,thisinformationmaybeexpressedthroughrespect,friendly,sincerefeelings,etc.,tomakepeoplefeelwarm.Inbusinessactivities,properetiquettecangeteachother"sgoodwill,trust,andthuscontributetocareerdevelopment.3CeremonialRolesinBusinessActivities 第22页BusinessEtiquette"unspecifiedbusinessactivitiesoftheliturgicalnormsandguidelines,a"gift"inbusinessactivitiesandreflecttheuseofwhichiseconomicandsocialbusinessdealingswhiletheconventionformutualrespect,mutualrecognitionofconduct,guidelinesandprocedures,isacourtesy,etiquette,instrumentationandritualsingeneral.Intoday"smarketeconomy,commercebecomesmoreandmorefrequent,businessetiquetteinthecorporatebusinessactivitiesandforeignexchangeisparticularlyimportant,moreandmoreattentionbythecommunity.Businessetiquetteinbusinessactivitieshowimportantistheroleof.Infact,theroleandimportanceofbusinessetiquetteisreflectedinthefunctionsofbusinessetiquette.3.1BusinessetiquettecanregulateindividualbusinessbehaviorThemostbasicfunctionistoregulateliturgicalvarietyofbehaviors.Businessetiquetteasaguideandcoordinatebusinessactivitiesinterpersonalbehaviorandformsofactivities,arewidelyinvolvedinallaspectsofsocialandeconomiclife,andtoallmembersofsocietynormsregulatingmutualrelations,forallcountries,allnationalities,allclasses,variouspoliticalparties,socialgroupsandallwalksofmutualrespect.Businessetiquetteisnotonlyeasytoachievetheimplementationofnormativerituals,butalsoconducivethroughspecializedtraininginordertoachievethedesiredeffect. 第22页没有3.1.2，所以也不用写3.1.1Inbusinessdealings,businessetiquettecanmakepeopleunderstandwhatitshoulddoandshouldnotdo,whatyoucandoandwhatnottodohelpdeterminetheself-image,respectforothers,towinthefriendship1)HandshakeEtiquetteWemetinthemostcommonlyusedbusinesshandshake:handshakefromthefirsttouchofhands,thelegend,whenpeopleencounterastrangerontheroad,ifneitherpartywillbeputinthehandsofamaliciousthing,hishandoutstretched(usuallytherighthand),palmsfacingforward,theothershowednoweaponsintheirhands,theyapproachedthepalmstouchingeachotheragain,toshowfriendship,topromotethehabitfollowed,itbecamewidelyusednowhandshakeceremony.Butthehandshakeisalsonotsimple,itistopayattentionto"Venerablefirst"handshakesequence,bytheowner,lady,elders,identityorhighpositions,firsthand,guests,men,juniors,identityorlowerpositionsbypartytherewithgrips.Andpayattentiontothecorrectpostureandstrengthhandshake,generallyaboutafootorsofromtheupperbodyslightlyforward,stretchedouthisrighthand,fourfingersstarkeyandthumbopen,outstretchedhandagripbothsides,butdonotholdclutchedeachother,anddonotforcestraining.Ifandwomenshakinghand,donottouchthefullpalmofthehand,butGentlegripladyfingerpositioncanbe.Handshakecanalsobeexpressedtoeachotherencouragements,praise,andapologyandsoon.Theproperhandshakemethodis:timeshouldbeshort,to 第22页bewarmandpowerfultovisuallyeachother.Womanshakinghandswithforeigners,fingersandshoulderstonaturallyrelax,topreparegentlemenkissonthehandmaybeOK.Meanwhile,thehandshakealsopaysgreatattentiontotaboo,suchas:shakinghandsbeforetakingoffhergloves,hereyeswatchingeachotherEnron,andshownwithasmile.Avoidshakinghandswithanotherhandslappingtheotherpartsofthebody,anddonotshakehandswiththeotherside,onesideuneasy,andhiseyeswandering.Handshakecertainrequirementswiththerighthand,intheArabcountriesandafewWesterncountries,thelefthandisconsidered"uncleanhands"ontheothersidewithyourlefthandsisaninsult.Inadditiontomeetinghandshake,thereNamastehandoverceremony,hatceremony,salute,kissingherhand,kissingceremony,huggingceremony,bow,etc.,differentnationalities,differentcountrieshavedifferentcustomsandetiquettenorms,thesebebecause,becauseoccasionsvariesduetocustoms,donotmesssalutetoavoidmisunderstandingandtension.2)DressetiquetteDress,referringtoclothesstrictlyspeakingitisbothaskill,itisanart.Standingpointofviewofetiquette,dressisasystematicproject,itisnotonlyasinglefingerdressing,anditisreferringtotheresultingreflectionofpeople"supbringingandtaste.Essentially,dressanddressisnotthesamething,oftenvaluedbyclothingpracticality.Itisjustso-sotheclothingwornmodesty, 第22页naked,coldorsunstrokeonly,withoutconsideringother.Dressisquitedifferent,dressisactuallyapersonbasedontheirexperience,training,oraesthetictasteinclothingwithtipsonfashion,inwhichcase,theirowncharacteristics,basedoncomprehensiveconsideration,inwhatevercontext,carriedonclothingcarefullyselectedmixandcombinations.Invariousformaloccasions,payattentiontopersonaldressoftenbesubjecttocriticism,andattentiontopersonaldressothersgiveothersagoodimpression.Accordingtosocialetiquette,dresstowinsuccess,andthusachievesuperiortaste,itmusttakeintoaccounttheirindividuality,integrity,neatness,civilizedandsoon.Severalaspectsofthisandyoucannotbeneglected.3.2BusinessetiquettehelpstoimprovethepersonalqualitiesofcommerceBusinessetiquettehelpstoimprovethequalityofthepersonalbusinesscompetitioninthemarketcompetitionisultimatelythequalityofpersonnel,forbusinesspeople,itisthequalityofbusinesspeoplebusinesspeoplepersonalaccomplishmentperformance.Accomplishmentsinthedetails,thedetailsshowqualities.Theso-calledpersonalqualities,isinthebusinessdealingsinterpersonalbasicperformance,suchassmoking,generallyhaveverygoodpeopleinfrontofoutsidersdonotsmoke;haveverygoodpeopleinthelargecrowdunderisnotloudspeech;inbusinessdealings,jewelrywornshouldalsopayattentiontocertainprinciples:identity 第22页mustconformtolittlebetter,generallynomorethanthree.Payattentionandclothingwithharmony.Textureandcolorshouldbeinharmony,harmonyproducebeauty.Ifyouwanttoweararing,generallydonotwearthethumb,indexfingerwearingtheringislookingforarelationship,courtship;fingerwearingtheringhasbeentheobject;ringfingerrepresentsalreadymarried;littlefingerwearingaringthatisabachelor.5Businessetiquetteandbusinessactivities没有3.2.2，所以也不用写3.1.1Inbusinessactivitieswiththedeepeningofexchanges,thetwosidesmayallhavesomeemotionalexperience.Itisexpressedintwoemotionalstates:First,emotionalresonance,theotheristheemotionalrejection.Etiquetteiseasytomakemutualattract,promotefeelingsleadtogoodinterpersonalrelationshipsanddevelopment.Conversely,ifdonotspeaketiquette,vulgar,thenitiseasytogeneratefeelingsofexclusion,resultingininterpersonaltensions,creatingabadimpressiontotheotherparty.Infact,themostimportantbusinessoperationsoftheguestsarerepeatcustomers,butnocompanycanbeabletomaintainonlyasingledevelopment,ofcourse,lineofbusinessandunscrupulousliarexception.Accordingtotherelevantauthoritativestatistics,thesalesvolumegeneratedbyexistingcustomernewismorethan15timesthroughtheoldcustomers;wordofmouthpublicitywillaffecthisaveragearound25potentialcustomers.Asufficientamountofrepeatbusinessandbrandinordertomaintainstablegrowth,profitswillgrowsteadily.Atthesametime,thedatashowthat,inadditiontothe 第22页costofdevelopinganewcustomeristomaintainanoldcustomerabout5times.Thishighlightsthecostadvantagesofrepeatcustomers,thenhowtowinrepeatit?Themostcommonofcourseispuerile,butprofitmaximization,itisimpossibletomaintainbysimplypueriletomaximizeprofits,thenthistimetherationaluseofbusinessetiquettetoplayakeyrole.Suchexamplesaboundinthebusinessoperations.Chinahasalmostallofthe"century-old"Thereasonwhyfortunegrow,definitelynotrelyontheuniquedifferentiatedproducts,becausetheseproductsarealmosthomogeneousmassproducts;neitherdidcostadvantage,financialadvantage,butbytheso-called"character"fortune-"Roadtothehumanity"remarkatleastintheChinesemarketiswisdom.Infact,herethatthe"character"isnotinherentcharacter,butoperatorsthroughbusinessetiquettetipsforconsumerstoformthe"integritymanagement","specialservices"andsothatsortofbusinessimpression.3.3BusinessetiquettecanpassvalidvalueinformationBusinesscompetitionisnowtheeraofhomogenization,businessesinmanyindustriesarefindingthemselvesfacingachallengingsalesenvironment,andsalescycleslengthen,pricepressure,reducedprofitsandsoon.Inthiscase,thesupplierneedstodeliveraclearmessagetoconsumers-theycanprovidemorevaluethanthecompetition.Inordertodothis,theymust:first,themeasure 第22页passedtheirownvalueandcomparewithcompetitors;Second,powerfulwaytoshowclientstheirvalue.Buttodemonstratetheirvaluewell,passthisinformationontonoteeffectivebusinessetiquette.Businessandcommunicationproblemsbetweenthecustomer,tobe"humane"and"value"inthetopofthepyramidofhumanneedsanduniversaltruththatonlythefollowingsetofkeywords-firstlevel:"love,happiness,joy,friendship,successful,OK";secondlevel:hard,cherish,trust,hardwork,faith,cherish;thirdlevel:"healthy,smooth,rich,eatputthesocialorder"andsoon-butthesearenotproductcreation,butthroughtheexchangeofpeople,passingamessage.Itisfitstruths,butalsoofuniversalhumanemotionsandvalues,istheultimategoalofhumanpyramidspire,butalsobusinessoperationsunavoidableproblem.InChina,themostdirectandmosteffectivewayofbusinessoperations,directtalkabout"feelingsandvalues",thismeans-tested,fromthe"HeartsK"to"Melatonin"-Icansaythattheproductisamess,butsalespeoplereallyjealous-ofcourse,youwilleventuallyaskwhytheydied,orwhywilleventuallydie?Theanswerisverysimple,theydeliveredthemessage,showingthevalue,butitisusedthemostbrutalmannerin-advertising,ratherthanreputation. 第22页Businessetiquetteisnotadvertising,butfromtheemotionalexperienceofthecustomertoobtainunderstandingandrecognition,andultimatelywinsales.Yougoanywhereintheworlda"McDonald"s"willenjoyalmostthesamebusinessreceptionmode:"Hello","Youhavewhatittakes?""That"sit?Youneedanythingelse?"......Thesestatementsarenotwaiter’simprovisation,butstandardizedhospitalityprograms,youonlyneedahighschoolstudentandculturallevelofservicecanbeagoodmasteranduse.Theseseeminglysimplestatements,youcancreatevalue.Becauseitreflectsabasichumanneeds:notonlyfood,butIwanttoberespected.4BusinessEtiquetteandBusinessActivitiesInbusinessnegotiations,understandthenecessarycourtesyandetiquette,thenegotiationsmusthavethebasicquality,courtesy,politenessarerelationships"lubricant",canbeveryeffectiveinreducingthefrictionbetweenpeople,tomaximizeavoidinterpersonalconflicts;interpersonalbusinessoccasionsbecomeaverypleasantthing.4.1InteractionwithpeopleskillsWayofspeakinginforeignbusinesstooccupyanimportantposition.Mutualinformationcanbeproperlyunderstoodandreceived,thispartisveryimportant.Therefore,inthecommunicationprocessshouldpayspecialattentiontospeaking.Communicatewith 第22页foreignexpressionsshouldbenatural,leisurely.Kindlycordialtoneofvoicetoexpressappropriately,givesasenseoftrustandhonesty,todiluteeachother"soppositespsychological,reducingboththepsychologicalpressure,avoidintensifyingtheconflict.Ask,ask,negativetonetendstobeabrupt,intense,easytocauseeachother"sresentment.Soundshouldbelargeenoughsothateachpersoncanhearthepresence.Speedisalsonottoofastortooslow,sothatthelistenercanpauseatimelytimetodigestandabsorb.Toneeffectintheexchangealsohasanimportantrole,iftheuseofatonethroughregulation,itindicatesthatknowswhattheyaredoingsoforconfidence.Speakasenseofpropriety;avoidtheuseofincomprehensiblejargon,dialect,mantra,ambiguouswordsandwordscontainingambiguity.Nomatterwhatoccasion,whenotherswillintroduceyoutotheotherside,weshouldsoonbeabletoremembereachotherandcalleachothernames,thiscanshortenthedistancebetweenthetwosides,closerrelationsgivingintimacy.Forotherstalkingpointwhenyoudonotagree,donotimmediatelyretorted,perhapshealsomakessense.First,donotagreewiththeviewaffirmed,andthenaskthewayandthenspeakoutyourpoint.Forexample:Youareright,Ialsohaveaviewthatyouseeisnotpossibletodosoendtheconversationbeforeyouremembertobeasummary,whichalittlebeforethepause,allowingtheaudiencealittletimetorecallalloftheinformationisthenrepeatedkeyinformation 第22页Inordertomakecommunicationsmooth,wemustavoidcommunicationbarriers,toacquirethenecessarycommunicationskills.Soastogiveeachotheragoodfirstimpression,thebenefittothecompany,establishagoodcorporateimage1)UnderstandTheirConceptOfTime,PeopleFromDifferentCulturesVeryDifferentAttitudesOverTime.NordicTime-Accurate,strongconceptofpunctuality.WhileTheSpanishOrItalianPeopleThinkLate10To15MinutesIsNormal.2)Etiquette,insomeplacessuchasJapanandSouthKoreaareveryparticularaboutetiquette,businessactivities,moreformal.TheUnitedStatesisrelativelyinformal,buttheeasternpartoftheUnitedStateswillbemoreformal.3)Theattitudeofsomelocalpeoplebelievethatlegalagreementsandcontractsareparamount,butsometreatmorecasualattitudeoflegalcontracts,theythinkwiththeconditionschange,thenaturalcontentoftheagreementdoadjust,theypaymoreattentiontorelationships.4.2BusinessetiquetteandbusinessactivitiesintrinsicallylinkedToeachotherasthecenter:inthecourseofbusinessdealings,besuretoremembertoeachotherasthecenter,togiveupself-centeredtheory.Forexample,whenyouaskcustomerstoeat,itshouldfirstseektheviewsofcustomers,whathisfavoritefoods,donoteatanything,nottheirownpreferencesandsubjectiveordering 第22页fortheguests,whichiscalledstraightenedposition.Ifyourclientarticulate,youcantalktohimboastvivid,veryhumorous,oranothertheorywithpractice,butyoucannotsay"You"repoor,wewereblowndizzyyou"!Interactionwitheachotherasthecenter,businesscontactsemphasizethecustomerisGod;thecustomerfeelsgoodisgood.Respecttheirrespectforothers,therighttoshowit,wecanproperlyhandleinterpersonalrelationships.Insocialandbusinessactivities,havetolearntolookatthebusinesscardskills.Whenexchangingbusinesscards,canexplainthefollowingfourpointsfromthecardholder,status,identityandforeignexchangesofexperienceandsocialcircleThefirstistoseewhetherprintedresidentialtelephone.Peopleinsocialsituations,therewillbeself-protectionawareness,privatehometelephonenumberisnotgiven,andevencellphonenumbersarenotgiven.ThereareotherprivateandpublicspeakingWesterners,particularlycareaboutthis,ifhefirstmetwithbusinessnegotiation,youputyourhomephonenumbertohim,heunderstoodyoutohishousemeantthatyoususpectedoftakingbribesextorted.Whentheyencounterproblemsofconversationaletiquetteproblem-solvingskillsarealsoveryimportant.Because,asabusinessperson,youneedtofacethemfromdifferentindustrieswillinevitablybedifficulttoreach,despitethebestsolutiontotheproblem,butitmaynotbesatisfactory.Atthistime,weneedtoseizethemaincontradictionwefindabreakthroughtosolvetheproblem.Maincontradictionisresolved, 第22页secondarycontradictionswillbesolved.Decisionconceptideas,ideasdetermine.Whatkindofthinking,whatkindofworkingcondition.Withadvancesintechnology,transport,telecommunicationtechnologiesdevelopedcountriesaroundtheworld,narrowingthedistancebetween;thewholeworldseemstobecomeaglobalvillage.Increasinglyfrequentinternationalexchanges,cooperationininterpersonalexchangesenhancedritualmeaningofthetimessignificantlyapparent.Liturgygivesusarelaxed,comfortable,harmonybetweenpeoplecivilizedsociety.SoIbelievethefuturewillbewithsocialprogressritualsbecomeincreasinglyimportant,itisthestageandtheperformersonstageweretestedallcitizens.5ConclusionBusinessactivitieshighlightedthemutualcommunicationonaperson"sattention,totheglobalizationofourbusinesstofocusontheprocessofcommunication,inordertoachieveagoal,tobetheemphasisoneffectivecommunicativeskills.Businessetiquetteintheentirecampaignplayedaveryimportantrole.Inthispaper,Iwillmakeacleardefinitionofbusinessetiquette,businessetiquetteandthefeaturesandfunctionsofarelativelysystematicexposition.Businessetiquettereferstopeopleinbusinessdealingsinterpersonalmustabidebyacodeofconduct.Itischaracterizedbynormative,limited,operability,traditionandchangesex.BusinessEtiquettefunctionalitycanbeexplainedbytwoaspects,oneistohelp 第22页improvetheirown,andanothertohelpbuildthecommunity,thepaperupmoreconcentratedoverthesameimage,businessdialogue,socialandentertainmentaspectselaboratedBusinessEtiquetteintheapplicationofbusinessactivity.Bibliography参考文献格式：[1]GeorgeWatson.WritingAThesis[M]Sichuan:Sichuanuniversitypress,2003.[6]李桂媛,董妍伽.英美文学选读[J].天津:天津大学出版社,2003.顶格，数字对齐(论文)[1]LinealDavis：“Cross-CultureCommunication”，ForeignLanguageEducationandResearchPress，2005年.(论文)[2]Zhang,Chongyi：“AcomparativestudyofWesternandChineseculture”，HainanPeoplepress，2001年. 第22页（著作）[3]FuChunyu.付春雨.《商务谈判》.(BusinessNegotiation).Jan,2009.(论文)[4]Sunny“文化差异对中西方商务谈判的影响”（TheImpactofCulturalDifferencesonChineseandWesternBusinessNegotiation）2010年.（著作）[6]姜守明.洪霞：《中西文化史》，科学出版社2004年。(论文)[7]李蜜:“中西方重大节日对比研究”，《岳阳职业技术学院学报》，2006年03期。（著作）[8]倪世雄,乔长森：《世界文化史》，上海外语教育出版社2003年。（著作）[9]刘园：《国际商务谈判》，首都经济贸易大学出版社2011年第3版，第185页。'