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高考英语 考前突破阅读理解能力 财经新闻 日本成人纸尿裤市场蓬勃发展素材 (2).doc

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'日本成人纸尿裤市场蓬勃发展Japan"srapidlyagingpopulationisproducingsomeinterestingnewbusinessopportunities,includingaboomingmarketforadultdiapers.日本快速增长的老龄人口带来了有趣的新商机,这其中就包括蓬勃发展的成人纸尿裤市场。 TheNikkeinewspaperreportedonThursdaythatthreeJapanesepapercompanies--Daio,andNipponPaper--areexpandingtheirmanufacturingfacilitiesforwhatarepolitelycalled"incontinence(失禁)products"duetoanexpectedsurgeindemand.TheNikkeisaidadultdiapersareexpectedtooutsellbabydiapersinJapanby2020,butaccordingtoUnicharm,Japan"sbiggestdiapermaker,thetippingpointwasin2011. Theadultdiapermarketisgrowingat6-10%ayear,andalreadypullsin140billionyen($1.4billion)bycateringtoJapan"selderlypopulation--ithasthehighestpercentageofover-65sintheworld,makingupmorethan20%ofthepopulation. Demographicsaside,adultdiapersareanattractivebusinessintheirownright--theysellforasmuchas2.5timesmorethaninfantdiapers,resultinginhigherprofitmargins,andthere"salsoalucrativesaleschanneltoinstitutionslikehospitalsandnursinghomes.Marketingtoconsumerscanstillbeaminefield(astheparodyadfromSaturdayNightLive,below,demonstrates)butdiapermanufacturers--confidentthattheembarrassmentfactorcanbeovercome--aredeterminedtopushtheenvelope. Sweden"sSCA,theworld"sbiggesthygieneproductmaker,recentlysentasampleofitsadultdiaperstoeverySwedishmanovertheageof55.Itwasbesiegedby2 angryphonecallsfrommenwhowereperhapsnotquitereconciledtoneedingthecompany"sproductssomeday.2'