中国物业管理市场走势分析（trend analysis of property management market in china） 14页

'中国物业管理市场走势分析（TrendanalysisofpropertymanagementmarketinChina）TrendanalysisofpropertymanagementmarketinChina(2007-3-19)After20yearsofdevelopment,China"spropertymanagementhasmadegreatachievements.Atpresent,thenationalpropertymanagemententerprisepropertymanagementformorethan2million,employingabout2000000people,thetypeofpropertymanagementhasbeenrelatedtoresidential,officebuildings,shoppingmalls,industrialworkshop,sociallogisticsandothertypesofproperty,thepropertymanagementareaofseveralhundredmillionsquaremeters.Propertymanagementhasformedahugemarketbase,themarketofpropertymanagementisalsograduallystarting.So,howaboutthecurrentsituationofpropertymanagementmarketinChina?Whatarethewaysofcompetitioninpropertymanagementmarket?Whatisthefuturetrendofthepropertymanagementmarket?ThispapermakessomeresearchandAnalysisonit.ThestatusquoofpropertymanagementmarketinChinaIthasalargemarketbaseChinahashundredsofmillionsofpropertybase,andwiththerapiddevelopmentoftherealestateindustry,thesizeofthepropertywillbemoreandmore,theentirepropertymanagementmarketdemandishuge.Preliminaryestimates,thecurrentpropertyareainthemanagementshouldexceed10billionsquaremeters.Thehugemarketbaseofpropertymanagementlaysthe foundationforthemarketizationofpropertymanagement.Theseller"smarketbodyhasbasicallyformedAtpresent,China"sPropertyManagementCompanymorethan2million,althoughthenumberisnumerous,butsomeofthemwereuneveninquality,thePropertyManagementCompanyafterthebaptismofthemarket,itsmanagementqualityhasreachedacertaindegreeofimprovement,brandeffecthasgraduallyemerged,withtheabilitytoseizethemarket,themarketbehaviorwillpromotetheprocessofpropertymanagement.Themainbodyoftheseller"smarketofpropertymanagementhasbasicallyformed,andhascertainstrength.Absenceofbuyer"smarketsubjectFromthedevelopmentofpropertymanagement,thefinalbuyerofpropertymanagementshouldbetheowners"committee.Butthecurrentowners"operationtherearemanyproblems,suchastheestablishmentofdifficultownerscommittee,lackoffinancialsupport,themembersoftheowners"committeequalityislow,andcannotreallyrepresentalltheaspirationsoftheowners,ownerscommitteeillegaloperationsoftenoccur,etc..Thismakestheownersinthepropertymanagementmarketinthebuyer"smarketdominantpositionoftenlackofpropertymanagementmarketlackofthemostbasicelementsofthepropertymanagementmarketisdifficulttogetasubstantialadvance.Selfbuiltandselfmanagedisstillintheleadingposition,andmarketizationisstarting Atpresent,thepropertymanagementbiddinginChinahasmadesomeachievements,buttheoverallmanagementofthepropertymarketisstillinthestateofselfmanagement,smallscale,lowprofessionalability,loweconomicefficiencyofenterprises.Therearestillmanyproblemsinthebiddingofpropertymanagement,andthemarketizationdegreeofpropertymanagementisnothigh.Butatpresent,thedevelopmentofpropertymanagementhasshownthatthenumberofbiddinginpropertymanagementisincreasingrapidly,themarketizationofpropertymanagementisstarting,andthereisatrendofimminentdevelopment.ThedegreeofspecializationisnothighBecausethescaleofpropertymanagemententerprisesistoosmall,itisdifficulttoimplementthespecializationofpropertymanagement.Inaddition,currentlyonthemarketofprofessionalpropertymanagementcompaniesarenottoomature,suchaspropertymanagementsecuritymanagementprofessionalcompanywithlittleornocleaningcompany,althoughmany,butbecauseoflowwages,personnelflowtoofast,alsoaffectedtheamountofpropertymanagementservicequality.Thesefactorsrestricttheimplementationofpropertymanagementspecialization.ThenationalbrandpatternhasnotformedBecauseoflackofsufficientcompetition,propertymanagementhasledtomany,miscellaneous,smallandcompletePropertyManagementCompany.Inadditiontoindividualcities,the nationalbrandPropertyManagementCompanypatternhasnotformed,thebigbrandPropertyManagementCompanyoccupythemainWuguanmarketsituationhasnotformed.Thissituationprovidesagoodconditionforthereshufflingofthepropertymanagementmarketinthefuture.UnbalanceddevelopmentamongregionsChina"spropertymanagementisverydifferentineconomicallydevelopedareasandunderdevelopedareas,thepropertymanagementlevelofeconomicallybackwardareaslagsbehind,andtheeconomicallydevelopedareasarerelativelystandardizedandmature.Generallyspeaking,Thepropertymanagementlevelofthesouthernregionishigherthanthatofthenorthernregion,andthepropertymanagementlevelofthecoastalcityishigherthanthatoftheinlandcity.Thisdevelopmentsituationhasformedtheimbalanceofthedevelopmentpatternofthepropertymanagementmarketinchina.ThecompetitionmodeofpropertymanagementmarketinChina(1)classificationaccordingtothemanagementstyleofpropertymanagementOccupymarketbyentrustingmanagementThistypeofmanagementisthepropertymanagemententerprisethroughtheentireentrustedwaytotakeovertheproperty.Themainperformanceisasfollows:oneistotakeoverthepropertydevelopedbythesuperiordeveloperthroughthewholeentrusted way,thatis,theselfbuiltandselfmanagingmode;anotherwayistotakeoverthepropertydevelopedbyotherdevelopersthroughthewholeentrustedway.Undernormalcircumstances,thispropertyisrelativelygood,thereisacertainprofitspace.SeizethemarketthroughconsultantmanagementThismanagementisapropertymanagemententerprisedoesnotdirectlymanagetheproperty,butforanotherpropertymanagemententerprisepropertymanagementactivitiestoprovideadvice,consultation.Thismanagementismainlymanifestedin:first,excellentproperty,developersdonotwantto;twoisthepropertyisnotverygood,consultantsdonotwantto.Atpresent,thenationalpropertymanagementmarketisstilldominatedbyconsultants.OccupythemarketthroughcooperativemanagementThiswayisthecooperationmanagementofthetwopropertycompaniesthroughjoint-stocksystem.Thissituationisgenerally:first,thepropertyisrelativelygood,thereisacertainprofitspace;twoisthetwopropertycompanieswanttocooperatethroughtheinterestsofbothsides,tostrengthencooperationandreducerisks.(two)classificationaccordingtothewayofobtainingtherightofpropertymanagementOccupythemarketthroughpublicbidding Thiswayisthroughopenbiddingwaytoobtainpropertymanagementrights.Thisisthemostfundamentalwayofpropertymanagementmarketization.Butatpresent,throughopenbidding,thepropertymanagementrightisrelativelysmall,andtheproportionintheentirepropertymanagementmarketissmall,andmainlyconcentratedinsomeofthegovernment"spublicproperty.OccupythemarketbywayofagreementbiddingThiswayisthroughtheagreementbiddingwaytoobtainpropertymanagementrights.Generallymoreexcellentpropertydevelopersinvitedsomewell-knownbrandsofPropertyManagementCompanymanagement.Atpresent,inthepropertymanagementmarket,thiswayismorecommon,andthenumberofprojectsmore.OwnthemarketthroughselfmanagementThisistherealestatedeveloperswillbeentrustedtothedevelopmentofpropertyentrustedtothemanagementofPropertyManagementCompany.Thisisaverycommonphenomenonatpresent.Thiskindofmanagementaffectsthemarketizationprocessofpropertymanagement.MergerandreorganizationofenterprisesandtheroadofcombinationofstrongandpowerfulInordertobecomebiggerandstronger,enterprisescanalsotaketheroadofannexationandreorganization.Thisisawayforenterprisestoseektheirowndevelopmentandincrease theirownstrength,aswellasawayforenterprisestooccupythemarket.ThetrendofpropertymanagementmarketinChinaThenext3-5yearsisthe"WarringStatesperiod"ofpropertymanagementinchina"TheselfbuiltandselfmanagingdevelopmentmodehasledtoalargenumberofCompaniesinthepropertymanagementindustry,theaveragemanagementscaleofeachcompanyissmall,themanagementqualityispoor,themarketizationdegreeislow,andthebrandeffectofpropertymanagementispoor.Duetothelowthresholdofpropertymanagementindustry,themarketizationofpropertymanagementhasnotbeenfullystarted,andthenumberofPropertyManagementCompanyinChina"scities,especiallysmallandmedium-sizedcities,isstillrisingsharply.Thistrendhasintensifiedinthecountry,andformedalargenumberofregional,closedpropertymanagementmarket.Butthedevelopmentofpropertymanagementtotoday,thedevelopmentofthesituationhasundergonesignificantchanges.Althoughpropertymanagementisasmallprofitindustry,butlowerindustryriskandlowerindustrythresholdwillattractalotofmoneyandtalentintothemarket.Thepursuitofprofitsbycapitaldeepensthecompetitionbetweenpropertymanagemententerprises,andinevitablypromotesthemarketizationprocessofpropertymanagement,andpromotestheformationofthebrandpatternofpropertymanagementassoonaspossible.SomeWuguanenterprisesobtainmorepropertythroughthemarket,formingscaleefficiencyandbrandeffect; Inaddition,someWuguanenterprisescanformlarge-scalemanagementandenterprisegroupsthroughmergers,jointandreorganization,soastoenhancethecompetitivenessofenterprises.Throughmarketbaptism,willeventuallyformasmallamountofpropertymanagemententerprisesoccupymostofthepropertymanagementmarketpattern.Afterthebaptismofthemarket,asmallnumberofbrandWuguanenterprisesoccupymostoftheWuguanmarketshare,sothatWuguanindustrycompetitionthresholdincreasedautomatically,theindustrycompetitionismoreintenseandhigherlevel.Thissituationwillmakethegeneralenterprisedarenotintervene,orhasbeenunabletointerveneWuguanindustry,theoverallsituationoftheindustryhasbeenset,thepossibilityofreshufflingbetweentheindustrytoreduce.Atpresent,thenationalpropertymanagementmarketisinastateofimminent.Thismarketonceignitedthefuse,Wuguanmarketwillbyfour.Wecanpredictthatthenext3-5yearsisthe"WarringStatesperiod"ofChina"spropertymanagementmarket".Bytheendof2005,thenationalpropertymanagementbrandpatternwillbebasicallyformed,whenanenterprisewantstoentertheWuguanmarket,apieceofsoup,moredifficult,toolate,toolate.Therefore,foraWuguanenterprise,iscurrentlythebestopportunitytoseizeWuguanmarket.Thedegreeofmarketizationofofficebuildingsislow,andthemarketlevelofhigh-gradecommercialhousingishigh Thelowdegreeofmarketizationofwritingandthehighdegreeofmarketizationofhigh-graderesidentialbuildingsareexpectedtoremaininthefutureforaconsiderableperiodoftime.Fromthecurrentpropertymanagementmarketanalysis,theofficepropertymanagementfeepricingstandardishigher,andtheofficeisforcommercialusers,chargeiseasy.Atthesametime,duetotheuseofintelligentfacilitiesandequipment,officemanagementiseasy,andthecostislow.Therefore,thepropertymanagementoftheofficehasahighprofit.Atpresent,thenationalpropertymanagementofficePiaohongfloor,toacertainextent,illustratestheproblem.Ifthereisstillhugeprofitsinpropertymanagement,thisisthepropertymanagementofficebuilding.Officebuildingsareoftenrentalproperty,thenumberofsingleownersorownersisless.Thismakesthewishesoftheownerseasiertoimplementortoexpress.Becauseofthehighprofitofthepropertymanagementoftheofficebuilding,theowneroftheofficeisforcedtosetupaPropertyManagementCompanyforthemanagement,soastoavoidtheinflowoffertilizertotheoutsiders".Inthefieldofpropertymanagementmarketization,officeownersgenerallyemployprofessionalconsultantstoconductconsultancymanagement,ratherthaninviteothercompaniestomanage.Atpresent,thehigh-graderesidentialpropertymanagementstillhasacertainprofitspace,thepropertymanagemententerpriseshavegreatattraction.Atthesametime,becausethehigh-graderesidenceisakindofcompletelymarket-orientedproperty,therearemoreownersanddispersedpropertyrights.Thissituationshouldberealizedorexpressed bytheowners"wishes,onlythroughthebiddingwayofpropertymanagement.Realestatedevelopersintheearlystageofpropertymanagement,hiringexcellentPropertyManagementCompanyismainlytoincreasethesellingpoint,tomeettheneedsofmanyownersofpropertymanagement.OwnerscommitteerehiringPropertyManagementCompanyistoachieveorexpressthewishesofallowners.Inviewofthissituation,thefutureofhigh-graderesidentialisthehighestdegreeofmarketizationofproperty.Inaddition,someofthelowergradesofproperty,suchaslowresidential,industrialfactorybuilding,thepropertymanagementfeepricingisrelativelylow,theownerslimitedeconomiccapacity,themanagementdifficultyisbig,themarketWuguanenterpriseslessattractive,thepropertymarketlevelisnottoohigh.SocialpublicpropertywillbefullypushedintothemarketSocialpublicpropertymainlyreferstotheoffice,residentialpropertyofschools,hospitals,institutionsandinstitutions.Thispartofthepropertywasoriginallyunifiedmanagementbyunits,butduetothelackofprofessionalmanagementandotherfactors,resultinginhighmanagementcosts,lowmanagementlevel.Withthereformofthegovernmentlogisticssystem,thispartofthepropertywilleventuallygotothemarket.Socialpublicproperty,becauseitisstate-ownedpropertyrights,theownersofasingle,easytocharge,andthereisacertainprofitspace,thefutureofthispropertywillbeveryhighdegreeofmarketization.Inthecurrentpropertymanagementmarket, Thispartofthepropertyhasaccountedforalargeproportion,thefutureofsocialpropertywillbefullypushedtothemarket.PropertymanagementbiddingandselfmanagementmodewillbecomethemainstreamofthepropertymanagementmarketIntheselfbuiltselfmanagementmode,apartofWuguanenterprisesunderthestrongsupportoftheirdevelopers,theformationofbrandWuguanenterprises.ThispartoftheWuguanenterprisesarestillontheonehandthroughtheselfmanagementmodetoundertakethedevelopmentofhigherpropertydevelopers;ontheotherhand,throughthepropertymanagementmarkettoundertakeotherdeveloperstodevelopproperty.Therefore,theentirepropertymanagementmarketwillformtheformofpropertymanagementbiddingandselfbuiltselfmanagementmodetwomainstreamways.Enterprisestaketheroadofannexation,jointandreorganization,andscaleandcollectivizationofpropertymanagementDuetotheincreasinglyfiercecompetitioninthemarket,propertymanagemententerprisesinordertocopewithcompetition,inordertoseekthescaleofefficiencyandbrandeffect,willtaketheroadofmergers,mergersandreorganization.OnewaythisWuguanenterprisesmergers,joint,restructuringisthepropertymanagementmarketcompetition,aresultisthepropertymanagementmarketcompetition,willeventuallyleadtotheformationofthescaleofpropertymanagementcompaniesandthegroupof. PropertymanagementspecializationwillgraduallyformSpecializationistheproductofthedevelopmentofproductivitytoacertainlevel,thesocializationofdivisionoflabortoacertainextent,andalsotheinevitableresultofthemarketizationofpropertymanagement.Thefutureofthepropertymanagementprojectwillbecompletedbytheprofessionalmorecompanies,ratherthanbyaPropertyManagementCompanytoturnkey.Thespecializationofpropertymanagementcanrealizetheoptimalallocationofsocialresources.TheindustrializationofpropertymanagementwillformPropertymanagementreferstothepropertymanagementindustryasthemainindustry,theuseofresourcesintheupstreamanddownstreamofthepropertymanagement,thepropertymanagementmarket,specializationandbrandingetc.,thepropertymanagementasaproductofindustrialproductionandconsumption,soastoachievetheoptimalallocationofresourcesandpropertymanagement,improvethewholeindustrythelevelofmodernmanagement.China"spropertymanagementhasahugepropertybase,peoplehavestrongsocialdemandforpropertymanagement,withthedevelopmentofrealestateindustryproductivity,propertymanagementasanewindustryformhasbeguntotakeshape.Withthedevelopmentofpropertymanagement,theindustrializedproductionmodeofpropertymanagementisboundtoform.Carryoutinternationalqualitystandardizationmanagementin anallroundwayInternationalstandardqualitymanagementreferstothepropertymanagemententerprisesinaccordancewiththerelevantrequirementsoftheinternationalqualitystandardsystem,awayofpropertymanagement.OurcountryhasjoinedtheWTOorganization,whichalsohashigherrequirementsandmoreurgentneeds.Propertymanagementpracticehasprovedthattheintroductionofinternationalqualitystandardsystem(includingtheISO9000internationalqualitystandardsystemandISO14001internationalqualitystandardsystem)regulatetheoperationofpropertymanagement,propertymanagementservicestoimprovethequality,itplaysabigrole.Withtheincreasinglyfiercecompetitioninpropertymanagement,therewillbemoreandmorepropertymanagemententerprisesusinginternationalqualitystandardizationmanagement.PropertymanagementindustryandrealestateindustryseparatemanagementThepropertymanagementindustryandtherealestateindustrymanagementaretherequirementsandhopeforthedevelopmentoftherealestateandpropertymanagementindustryinthe"TenthNationalfiveyearplanofPeople"sRepublicofChinanationaleconomyandsocialdevelopment".Withthedevelopmentofsocialproductivityoftherealestateindustry,thepropertymanagementmarketadvancement,theformationofthepropertymanagementindustry,theuseofintelligentpropertymanagementandintensiveoperation,promotethegovernmentofthepropertymanagementindustryandtherealestateindustry,itwillpromotethepropertymanagementasakindofindependent industryseparatedfromtherealestateindustry,theimplementationoftherealestateindustryandpropertymanagementindustryoperationThispaperisfrom:freegraduationthesisnetwork(www.solw.cn),theoriginallink:http://www.solw.cn/Article/20070319003252_3825.html'